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Media 100: What is it?

Media 100 is a list of the top 100 people in the Media Industry, including: Television, Radio, Press & publishing, Digital media, Media business, and Advertising Marketing & PR.

The members have been added to the list due to their political, economical and cultural input to society and the idustry.

Only 18 members of the media 100 are female (18%).

Female Jobs: Controller, Chief exectutive, Chairman, Director, Chief exectutive, Controller of film and drama,chairman and chief executive, corporate marketing director and head of marketing, director of vision, chairman and chief executive, chief executive, controller, editor, head of E4, digital champion, co-founder/chief executive and actor.

This suggests that women still are subordinated in the elite society, by dominant males forcing them to gain limited recognition by society for their political, economical and cultural input. This would be in favour of the hergemony theory and would implying women are misrepresented in the list.

Media 100 Panellists

Peter Barron is editor of Newsnight.

Peter Bennett-Jones is founder and chairman of Tiger Aspect Group and talent agency PBJ Management

Brent Hoberman is founder and executive chairman of online interiors website mydeco.

Tessa Jowell is minister for the Olympics and London with direct responsibility for the delivery of the government's programme for the 2012 games. Tessa Jowell is minister for the Olympics and London with direct responsibility for the delivery of the government's programme for the 2012 games.

Siobhan Kenny is director of communications at publisher Harper Collins UK.

Andrew Neil is publisher of the Barclay brothers' Press Holdings Group, owners of the Spectator, Spectator Business and Apollo magazines.

Trevor Phillips is chair of the Equality and Human Rights Commission, the independent statutory body created to eliminate discrimination and reduce equality.

Chris Powell is chairman of Nesta, the National Endowment for Science, Technology and the Arts, a publicly and privately funded body to encourage innovation in the UK.

Janine Gibson is executive editor of guardian.co.uk and editor-in-chief of MediaGuardian.

Jane Martinson is editor of MediaGuardian. She was previously the Guardian's associate City editor.

The Last Seduction (1994) Bridget Gregory

The non digetic music used in the trailer sounds mysterious yet curisous, which connotes the femme fatale character. Low key lighting, a convention of film noir, is also used to signify her mysterious character in the film. A particular shot with low key lighting and a high angle shot and a cigarette prop connotes her masculine dominance and her feminine innocence. Like the femme fatale character in Pitbull, she balances the two sexes well.

A shot of the femme fatale licking the money signifies her sexuality and desire for money reinforcing tradition stereotypes of the character. It seems the film wants to reinforce the traditional femme fatale character paying homage to the noir era, as the begining of the trailer uses many conventions of a typical film noir trailer: Black and white edit, strong deep male voice over and the white, large typography.

Bridget also plays the Angel Whore character in the trailer. Most of the trailer she is clearly playing a seductive "Whore" character signified by her dark, wavy hair and bold red lipsick. However at the end she is dressed in white (which signifes innocence) presenting a tray of food to another character, playing the idolised, perfect housewife.

Pitfall (1948) Mona Stevens

The most striking thing about Mona is her powerful presence. As she introduces herself to the protagonist and the audience, she challenges stereotypes and expectations of women, such as politeness and openess, instead is rude and abrupt.

Her costume involves a pair of shorts which challenges female expectations similar to the post a era. It signifies her dominance. However when she begins to speak to tshe protagonist, she adds to her shorts, a skirt. This could signify her ability to balance her feminity and masculinity well- as expected of a femme fatale character. It could also signify she want so charm the protagonist by putting on her "feminnity".

Other examples of Mona taking on male roles is when they go on the boat. Not only does the boat belong to her, she also painted it as drives it. This would have challeneged the expectations of men and women and question the divide between them.

Decoy (1946) Margot Shelby

The femme fatale in this clip shows her role through character dialogue. Frankie says the money won't leave without him. She then though the voice over explains her plan to stop his death...so she can get the money.

In the mise en scene, Margot's is wearing a funeral costume including a veil which sigifies a innocent widow. However there is binary opposition as the colour black signifies evil, which could represent her femme fatale charater role. This contrasts with her glamourous costume in the resturant scene wth a combination of top lighting, which signifies her sex appeal to the male characters and audiences.

Margot takes on the stereotypical role of a femme fatale who plans the crime and gets a male accomplice to do the work. She is the voice over in the clip with challenges film noir conventions of male voice overs. This could also signify her female dominance.