Wednesday 17 November 2010

Q7. The texts and their readings

The Simpsons

Audiences might take the dominant reading of the text which is to get humor and entertainment from a dysfunctional family- a modern representation of famlies.

Evidence: "With its subversive humor and delightful wit, the series has made an indelible imprint on American pop culture, and the family members have become television icons"

Source: http://www.thesimpsons.com/about/

Oppositional readings would be that it offends an audience with some of its humor and characters.

Evidence: "Bart's rebellious nature, which frequently resulted in no punishment for his misbehavior, led some parents and conservatives to characterize him as a poor role model for children. In schools, educators claimed that Bart was a "threat to learning" because of his "underachiever and proud of it" attitude and negative attitude regarding his education"

Source: http://en.wikipedia.org/wiki/The_Simpsons#Criticism_and_controversy

Everybody Hates Chris

The dominant reading is to find the family entertaining and a exaggerated representation of a black family.

Evidence: "the show provides a very real look at growing up in America - a challenge that demands a discussion of race and class often absent from television today. EVERYBODY HATES CHRIS provides this forum for all generations and does it with great humor and humanity - both embodied by Tyler James Williams, a young man who stands tall among the talents of television."

An oppositional reading would be that the family are represented negativly as they are aggressive and abusive- a stereotype of black people

Hannah Montana

Dominant reading is to take sides with the protagonist (Miley Stuart), and see the brother and sometimes the father as a antagonist (become obsticles for the protagonist).

The oppositional reading might be that the protagonist can appear selfish and unjust within the family as the text is surrounded by her.

Father knows best

"Father Knows Best was the ideal. That was the family we all wanted and no one got. Role models are a good thing, but sometimes I wonder if all those perfect people don't set the bar too high and ultimately leave people feeling cheated somehow."

Source: http://www.fiftiesweb.com/tv/father-knows-best.htm

Therefore the dominant reading is to see the family as a perfect one.

If there is an alternative reading, it would be that the family are too ideal and therefore unrealistic.

Q6. Primary Target audiences

The Simpsons

Family audience- Texts surrounds a family (audience identification)
More male than female audience- mature cartoon shows

Everybody Hates Chris

Mainly black but other ethic groups- Surrounds a black family (audience identification)
Both male and female audiences- identify with both parents

Hannah Montana

Female teen audience- identify with protagonist

Father knows best

Family audience- mostly females
1950's houswife would be watching while male would be working

Monday 15 November 2010

Q5. Historical Representations of Families

1950's
Married couples with kids- house wife mum and working dad- this reinforced a patriarchal society that existed at the time.

1960's
2 member families- no kids, working man and housewife woman. A range of families e.g. homosexual families. Th ebegining of the feminist movement

1970's
Fewer people got married and there were many divorces. This is because women had more job oppotunities and more rights, therfore didn't have to rely on a husband to survive- a continuation of the feminst movement.

1990's
Very few traditional nuclear families- many extended families e.g. step family members, grandparents ect.

2000's:
Complex and dysfuctional families

Overall changes

From the 1950s to present, families have gone from a traditional nuclear family, to single families to a more complex structured family.

This reflects changes of the patriarchal society due to feminism. Women broke out of their roles of houswives and began to work, changing the family structure in society.

However many modern texts still have the traditional nuclear family, but they are represented as dysfunctional and non-working. this may be because it aims to target a wider audience- people can relate to inditicual characters or the family as a whole.

Q4. Alternative Representations

There is no mother figure in Hannah Montana which subverts stereotypes of a traditional "nuclear family".

In contrast, Everybody Hates Chris challenges the stereotypes of a black family structure. Though the mother and father sometimes fight, the father still lives with the family which subverts black stereotypes. The mother is also a dominant character in the family rather than being subordinated again subverting stereotypes.

These alternative representations aim to reflect modern society realistically: not every family is a traditional one.

Father knows best

1. How are the famlies in these texts represented typically? How is this representation constructed?

The text presents this family through a patriarchal society. The father is the breadwinner who goes to to work, the daughter is mature and caring like the mother, the older son wants to be like the dad (they both dress the same). They have a little girl who


2. What insitutions are involved in these texts and do they affect the representations of these families?

NBC (now ABC) aired the show, they are a large American network owned by Viacom. As they are a large institution they would have represented the family in a dominat way- a patrarchal society.

3. The role of politics and the media

Again as the institution is large they would have been owned by an elite group who would have enforced a dominate ideology- hegemony.


Hannah Montana (The Stuwarts)

1. How are the famlies in these texts represented typically? How is this representation constructed?

This text shows the family from the teenagers POV rather than a traditional parent POV. Miley always gets what she wants in the family possibly because she is the protagonist and the text is surrounded by her.

Miley: Smart, cheeky, always gets into fights with her brother- a dominat representation of a sister (but usually wins)
Always gets what she wants from her dad by sweet talking- typical stereotype of teen daughters

Jackson: Annoying brother, immature older brohter- typical stereotype of teen boys

Robbie: Easily persuaded by children, lonely, mother and father like qualitues

2. What insitutions are involved in these texts and do they affect the representations of these families?

Hannah Montana is aired on Disney Channel: This is an independant broadcasting company and therefore has its own ideologies presented in its texts. Though the family unconventionally has no mother figure (as she died), it doesn't make it the focus of the text- suggesting that life's difficulties don't always have to be the main focus (postive and optimistic ideologies for young audiences.)

3. The role of politics and the media

Hannah Montana: The father figure plays both parental role e.g. at times he is immature, childish and lazy like stereotypical representations but at times he plays a sensible caring parent (mother like qualities- therefore an androgenous character).

Everybody Hates Chris (The Rocks)

1. How are the famlies in these texts represented typically? How is this representation constructed?



2. What insitutions are involved in these texts and do they affect the representations of these families?

Everybody Hates Chris was broadcasted in Channel 5, MTV Base, MTV UK and Comedy Central: MTV Base has a black ethinic audience, and therefore the text attempts to reflect a steeotypical black family, though exaggerated. All these channels are commercial channels and are able to produce "risky" niche programmes due to the large profits.

3. The role of politics and the media

This texts appeals to a niche audience due to its representation of ethinc minorities and subordinated groups. However, as the producer of this text is Chris Rock- a well know black comedian, the text was much more recognised for this and therefore became popular.

The Simpsons

1. How are the famlies in these texts represented typically? How is this representation constructed?

The characters are a dominant representation of a family, and the text reinforces this patriarchal society by exaggeraing the stereotypes...

Marge: Very motherly and caring/ stereotypical housewife role/looks after the children

Homer: Immature, irresponsible father/ breadwinner/ yet lazy and simplistic charater

Bart: Mischevious young boy/ childish/ naughty

Lisa: Smart daughter/ sensible/ cares about her education

Maggie: Innocent baby/doesn't do much/ now and then surprises the audience with maturity

2. What insitutions are involved in these texts and do they affect the representations of these families?

The Simpsons is currently broadcast on Channel 4: A terrestrial channel which is accessible to anyone with a TV- this reflects it use of traditional and paticharchal representations of a channel, but are sometimes challenged for humor.

3. The role of politics and the media

The Simpsons: The family representations reflect dominant representations in historical examples e.g. patriarchal society (females are motherly housewives and males are the family money makers). However, these ideologies are challenged e.g. at times the female characters control the father figures/ the fathers are lazy and immature.

Tuesday 9 November 2010

The representation of families in American TV sitcoms

I have chosen to study this topic, because sitcoms are very popular and well known amongst a wide range of audiences. The families in these texts are "traditional" with both mother and father with children and family pets however they are dysfunctinal with exaggerated stereotypes that are well known in society.

All three texts are the broadcast platform:

The Simpsons (1989-present)

Everybody Hates Chris (2005-2009)

Hannah Montanna (2006-present)

Father knows best (1954-1960)
http://www.youtube.com/watch?v=4Y1__b6uyxg

Theorists

Gaye Tuchman: Symbolic annihilation of women

"largely ignoring women or portraying them in stereotypical roles of victims and/or consumer, the mass media symolically annihilate women"

Source: Book Lane Crothers, Charles Lockheart, "Culture ans Politics: A Reader"

David Gauntlett: Gender representations in the media

Laura Mulvey: Male Gaze

"Mainstream film satisfies especially the male spectator by projecting his desires on the screen. Women are regarded as objects of fetishistic display for male viewer's pleasure"

Source: Book, Carolina Hein, "Laura Mulvey, Visual Pleasure and Narrative Cinema"

Judith Butler: Gender and Sex

"When the relevant "culture" that "constructs" gender is understod in terms of such a law or set of laws, then it seems that gender is determined and fixed as it was under the biology-is-destiny formulation"

Source: Book, Judith Butler, "Gender Trouble: Feminism and subversion of identity"

Stuart Hall: Marxist theorist/Cultural Representations

"the media appear to reflect reality whilst in fact they construct it."

"In a key paper, 'Encoding/Decoding', Stuart Hall (1980), argued that the dominant ideology is typically inscribed as the 'preferred reading' in a media text, but that this is not automatically adopted by readers"

http://www.aber.ac.uk/media/Documents/marxism/marxism11.html

Antonio Gramsci: Hegemony

"The term hergemony has come to be synonimous with the idea of domination of one group over another"

Gramsci at the margins: subjectvitity and subalternity in a theory of hergemony by Kyle Smith, 2010, http://www.uow.edu.au/arts/research/gramsci-journal/articles/6-Smith-Eng.pdf

"Hergemony is a more sensitive and therefore a more useful critical term that "domination" which fails to acknowledge the active role of subordinate people in the operation of power"

Antonio Gramsci By Steve Jones, 2006, http://books.google.co.uk/books?id=PULFz85FDMYC&dq=antonio+gramsci+hegemony&source=gbs_navlinks_s

Anthony Giddens: Structuration

"Structuration theory: the concepts of "structure", "system" and "duality of sturcture"".

"the basic domain of...social sciences...is neither the experience of the actor nor the existance of any form of societial totality"
"Human actitvities are recursive...They are not brought into being by social actors but
continually recreated by themselves as actors."

The constitution of society: outline of the theory of structuration By Anthony Giddens, http://www.s-as-p.org/files_workshop/lausanne_whittington.pdf

Manuel Alvarado

"Television is... the most rewarding medium to use when teaching representations of class because of the contradictions which involve a mass medium attempting to reach all the parts of its class-differentiated audience simultaneously... Its representations of class can perhaps best be approached by teaching how class relations are represented and mediated within different TV genres and forms" (Alvarado et al. 1987: 153)

"Four Key Themes in Racial Representations: exotic, dangerous, humorous, pitied" (Alvarado et al. 1987: 153)

Source: http://www.aber.ac.uk/media/Modules/MC30820/represent.html

Nick Lacey: Media Concepts and semiotics

"At the heart of semiotics is the study of language and how it is the dominant influence shaping human beings' perception of and thoughts about the world."

Image and representation: key concepts in media studies By Nick Lacey

Richard Dyer: Representations of gay people in our culture

Marshall McLuhan: "The Medium is the message" and "globall village"

"If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness?"

"To the mind of the modern girl, legs, like busts, are power points, which she has been taught to tailor, but as parts of the success kit rather than erotically or sensuously. She swings her legs from the hip . . . she knows that a "long-legged girl can go places." As such, her legs are not intimately associated with her taste or with her unique self but are merely display objects like the grille on a car. They are date-bated power levers for the management of the male audience"

Todd Kappelman, "Marshall McLuhan: "The Medium is the Message"", http://www.leaderu.com/orgs/probe/docs/mcluhan.html#text7

Theodor Adorno

"NEGATIVE DIALECTICS: Adorno believes that the standard mode of human understanding is identity thinking, which means that a particular object is understood in terms of a universal concept. The meaning of an object is grasped when it has been categorized, subsumed under a general concept heading. In opposition to identity thinking, Adorno posits negative dialectics, or non-identity thinking. He seeks to reveal the falseness of claims of identity thinking by enacting a critical consciousness which perceives that a concept cannot identify its true object."

"CRITICAL THEORY: Critical theory is based on the understanding of society as a dialectical entity, and the conviction that "teaching about society can only be developed in the most tightly integrated connection of disciplines; above all, economics, psychology, history and philosophy" (O'Connor 7)."

"AESTHETIC THEORY: Adorno asserts the "priority of the object in art," or what is called a materialist aesthetic, in contrast to the idealist aesthetic of Kant which privileges the subject over the object (Jarvis 99)."

http://www.english.emory.edu/Bahri/Adorno.html