Consider the theoretical perspectives in relation to the impact of new and digital media in TV broadcasting.
Marxism
This theory applies because the TV broadcast instituions are trying to obtain their power as media institutions by presenting broastcasted TV shows on E Media as well as Broadast.
Globalisation
Again, these institions are using new technologies to broadcast their shows to make consumption for audiences easier. This seems to be applicable to other countries around the world as other TV broadcast instituions are using the e media platform to broadcast their tv shows. For undeveloped countries, they are unable to use and share this use of technology to enhance audience consumption of TV broadcast.
Pluralism
This idea that institutions create fixed ideas for audiences isnt true and makes the new and digital changes in TV broadcast pluralistic for audiences. Audiences can consume what they want, when they want and take from it what they please: this shows how active audiences are.
Saturday 12 February 2011
Wednesday 9 February 2011
10. Media Effects, Regulation and Censorship
What issues may there be regarding media effects, regulation or censorship as a result of changes due to new a digital media?
Regulation and censorship
They need to verify the audience's age for particular shows
e.g. BBC iPlayer- when playing a programme with adult content it asks for age to be 16+ and audiences have to agree their age is suitable.
There is also the oppotunity for parent lock, where a password is needed to watch adult content shows. This however only relies on audiences to sign up to it.
Regulation and censorship
They need to verify the audience's age for particular shows
e.g. BBC iPlayer- when playing a programme with adult content it asks for age to be 16+ and audiences have to agree their age is suitable.
There is also the oppotunity for parent lock, where a password is needed to watch adult content shows. This however only relies on audiences to sign up to it.
Tuesday 8 February 2011
8. Political and Social Implications
What are the political and social implications of the new technologies and the methods of their consumption?
To regulate the sutability of shows for audiences, they verify the audience's age
e.g. BBC iPlayer- when playing a programme with adult content it asks for age to be 16+ and audiences have to agree their age is suitable.
There is also the oppotunity for parent lock, where a password is needed to watch adult content shows. This however only relies on audiences to sign up to it.
To regulate the sutability of shows for audiences, they verify the audience's age
e.g. BBC iPlayer- when playing a programme with adult content it asks for age to be 16+ and audiences have to agree their age is suitable.
There is also the oppotunity for parent lock, where a password is needed to watch adult content shows. This however only relies on audiences to sign up to it.
7. Concerns and considerations
What concerns/considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media?
Losing TV audiences to Online TV- This could result in people not paying for TV licence. The BBC would lose out on funding!
TV broadcasters have to consider the needs of target audience, in order to appeal to them.
E.g. Audiences are expecting the things they consume to be more interactive
BBC's solution: Add a chat service to BBC iPlayer to make viewing programmes more of a social experience.
E.g. Audiences want to consume texts easily, whenever they choose
Institutions solutions: Their shows are available on the offical websites and other websites
Losing TV audiences to Online TV- This could result in people not paying for TV licence. The BBC would lose out on funding!
TV broadcasters have to consider the needs of target audience, in order to appeal to them.
E.g. Audiences are expecting the things they consume to be more interactive
BBC's solution: Add a chat service to BBC iPlayer to make viewing programmes more of a social experience.
E.g. Audiences want to consume texts easily, whenever they choose
Institutions solutions: Their shows are available on the offical websites and other websites
Monday 7 February 2011
6. Audience Response
How have the audience responded to changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?
All three insitutions provide more viewing choices for audiences. After the deregulation of TV, more channels have become more available and the BBC, ITV and C4 have taken advantage of the available channels. This provides more choice for audiences as they can view an excessive range of broadcasted shows when they choose to.
ITV
ITV1
ITV1 HD
ITV1 +1
ITV2
ITV2 +1
ITV3
ITV3 +1
ITV4
ITV4 +1
BBC
BBC One
BBC Two
BBC Three
BBC Four
BBC One HD
BBC HD
Channel 4
Channel 4
4 HD
Channel 4 +1
E4
E4 HD
E4 +1
More 4
4Music
Film 4
Film 4 HD
Film 4 +1
There is more of a pluralistic model because audiences consume media texts as they choose as audiences are becoming more active. They also choose what gratifications they take from the text too. As audiences are more demanding, in terms of what they consume, this oppotunity to consume what they want means there is a positive response to changes.
All three insitutions provide more viewing choices for audiences. After the deregulation of TV, more channels have become more available and the BBC, ITV and C4 have taken advantage of the available channels. This provides more choice for audiences as they can view an excessive range of broadcasted shows when they choose to.
ITV
ITV1
ITV1 HD
ITV1 +1
ITV2
ITV2 +1
ITV3
ITV3 +1
ITV4
ITV4 +1
BBC
BBC One
BBC Two
BBC Three
BBC Four
BBC One HD
BBC HD
Channel 4
Channel 4
4 HD
Channel 4 +1
E4
E4 HD
E4 +1
More 4
4Music
Film 4
Film 4 HD
Film 4 +1
There is more of a pluralistic model because audiences consume media texts as they choose as audiences are becoming more active. They also choose what gratifications they take from the text too. As audiences are more demanding, in terms of what they consume, this oppotunity to consume what they want means there is a positive response to changes.
Wednesday 2 February 2011
4. Audience size
Is the size of the audience any different now than before the impact of new and digital media in TV broadcasting?
Due to the fact that audiences have a lot more control over what they consume and when they consume it, it has arguably widened the audiences, as scheduling limited audience viewing times.
3. Distribution and exhibition
What impact has there been on how TV broadcaster have to produce, distribute and exhibit texts? Refer to case study example.
Production:
Distribution and exhibition: Shows are being distributed to more institutions and exhibited by them. This allows the tv broadcaster to keep in contact with their audiences, fulfilling their needs on the platfom they desire, such as broadcast or E media.
Case Study: Channel 4
Channel 4 distribute and exhibit their shows to other institutions such as YouTube, tvcatchup.com etc
Production:
Distribution and exhibition: Shows are being distributed to more institutions and exhibited by them. This allows the tv broadcaster to keep in contact with their audiences, fulfilling their needs on the platfom they desire, such as broadcast or E media.
Case Study: Channel 4
Channel 4 distribute and exhibit their shows to other institutions such as YouTube, tvcatchup.com etc
2. Audience consumption
What impact has there been on the way in which the audience now consume TV broadcasted shows? How does it differ from the past?
Social: Societies needs to consume things when ever they please comes from the interative nature of the internet e.g. Web 2.0. Audiences are becoming more active in what they consume and now produce.
Historical: Audiences use to stick to the scheduling set by the institution, but now catch up services allow audiences to consume TV texts whenever they please- usually within 30 days of it broadcasting on TV.
There is even more flexibility with PRVs as audiences can now consume what they what, when they want and can access them for as long as they want e.g. recording a film on TV means audiences dont have to buy it but can view and record it onto a disc if they choose to.
Economical: The internet allows things to be accessed for free. Audiences are becoming use to it and expect things for free. This is having a negative impact on TV broadcasting and more and more people are relying on broadband to give them free content rather than digitial TV.
Social: Societies needs to consume things when ever they please comes from the interative nature of the internet e.g. Web 2.0. Audiences are becoming more active in what they consume and now produce.
Historical: Audiences use to stick to the scheduling set by the institution, but now catch up services allow audiences to consume TV texts whenever they please- usually within 30 days of it broadcasting on TV.
There is even more flexibility with PRVs as audiences can now consume what they what, when they want and can access them for as long as they want e.g. recording a film on TV means audiences dont have to buy it but can view and record it onto a disc if they choose to.
Economical: The internet allows things to be accessed for free. Audiences are becoming use to it and expect things for free. This is having a negative impact on TV broadcasting and more and more people are relying on broadband to give them free content rather than digitial TV.
Tuesday 1 February 2011
BBC iPlayer
http://www.which.co.uk/technology/tv-and-dvd/guides/online-tv/bbc-iplayer/
You can download and watch shows on iPlayer up to seven days after they air on TV
Using BBC iPlayer. BBC iPlayer is the most well known online TV on-demand service.
You can catch up with BBC programmes from the past week that you've missed or want to watch again. The iPlayer incorporates a media player, and an electronic programme guide (EPG).
It's also available to Virgin Media customers who can access BBC iPlayer on their TV by pressing the red button while watching any BBC channel, and on some Freesat set-top boxes and PVRs in a similar manner.
Ways to watch BBC iPlayer
There's a variety of ways to watch online TV with BBC iPlayer. If you're in the UK with an internet connection you can do the following:
1. Watch shows from the past seven days on the iPlayer website through Click to Play (streaming);
2. Download TV programmes and store them on your computer for up to 30 days;
access BBC iPlayer on certain mobile phones
3. Load downloaded shows onto compatible portable media players;
watch and download HD programmes;
4. Watch all the BBC channels live online.
HD TV using BBC iPlayer
The BBC's iPlayer is the first free online TV service to offer high-definition (HD) TV programmes. Viewers with an HD television or PC monitor can watch streamed HD content online or download HD programmes to watch later.
Virgin Media customers can also view BBC iPlayer HD content through the television if you have a Virgin Media V+ HD box and an HD-ready TV.
HD download dangers
HD files are larger than standard-definition programmes, so experts are warning consumers to be careful that they don't exceed any download limits set by their broadband provider.
Which? has surveyed thousands of broadband customers about their service – find the best packages and compare download limits in our broadband review.
iPlayer users can access a full range of BBC TV channels
What you can watch with BBC iPlayer online TV
The iPlayer shows programmes from each of the BBC's terrestrial and Freeview channels over the internet, including BBC1, BBC2 and CBBC.
Users can download and watch TV shows for up to seven days after they air on TV. Downloaded TV programmes can be stored and watched for up to 30 days if your computer supports the BBC iPlayer desktop.
As with rival broadcasters, some BBC TV content such as films, music and sporting events are not available to watch using the iPlayer because of rights issues. But the majority of BBC-made or commissioned television, such as soaps and drama series, are available.
BBC iPlayer social features
The BBC iPlayer has had of a facelift, with new features added. Two of these encourage connecting with your friends whilst watching BBC shows, making using the player a less insular experience.
Viewers can now recommend shows to their friends via social networks such as Facebook, adding personalised comments.
If you fancy watching shows with your friends, you can use the new messenger widget, which incorporates Windows Live Messenger.
This allows viewers to message their friends in real time as they watch the show, commenting on what's happening on screen. To use this function, it is necessary to have a Windows Live Messenger account.
These new features are currently only available in the beta version of the site, which can be found here on the BBC website.
How to watch BBC iPlayer on the go
iPhone 3G users can watch streamed iPlayer content online
Online TV programmes can also be downloaded from BBC iPlayer to a range of portable media players and mobile phones for viewing on the move. You can play iPlayer downloads on mobile gadgets supporting Windows Media digital rights management (Windows DRM).
Compatible devices for iPlayer downloads include the Nokia N96 mobile phone and Apple's iPhone 3G, Sony Walkman E and S series, and the Archos Internet Media Tablet. You can download TV content directly onto an internet-capable device or onto your PC before side-loading it on to a compatible portable media player.
To find out if your mobile device can play BBC iPlayer TV programmes, check the manufacturer’s manual. You can also find a list of compatible devices here on the BBC website.
Apple iPhone users can watch streamed BBC iPlayer content online when connected via a broadband Wi-Fi connection.
BBC iPlayer on Nintendo Wii and Sony PlayStation 3: In November 2009, the BBC iPlayer launched on the Wii in the form of a dedicated Wii channel. Connect your Wii to the internet and you can download the BBC iPlayer from the Wii Shop Channel.
The BBC iPlayer service is also available on Sony's Playstation 3. You can't download programmes, but you can stream them.
Broadband: Online TV, channel 4 on Demand
Channel 4's 4oD service offers a range of free content
Channel 4's 4oD online TV service allows you to watch most Channel 4 shows from the previous 30 days free of charge. There's also a range of older shows available from the Channel 4 archive, such as classic episodes of Brookside.
4oD is also available through some digital TV providers including BT Vision and Virgin Media.
As the shows are streamed directly to your PC as you watch, your broadband connection will have to be fast and reliable.
4oD is now available on YouTube, via their dedicated channel. The shows are sorted into their specific categories, such as comedy, drama and documentaries.
We've surveyed thousands of broadband customers about their service so to find the best package for you check out the Which? broadband review.
4oD on the PlayStation 3
In December 2010, 4oD was launched on the PlayStation 3. Owners can now watch content from the service free of charge on their console.
4oD can be accessed by signing into a Playstation Network Account, and selecting the TV icon on the Xcross Media Bar.
What you'll need to watch Channel 4oD online TV
To stream TV programmes to watch from a PC or laptop, you'll need a broadband internet connection and the following:
The latest version of Microsoft Windows or Mac OS X
A recent version of a recommended browser: 4oD recommends Internet Explorer 6.0 or higher, or the latest versions of Firefox or Safari
An up-to-date version of Flash to view the shows: Adobe Flash 9.0.124 or higher. Mac users will need Adobe Flash 10.
Most PC, Mac and Linux users can access streamed online programmes using 4oD Catch-Up.
Channel 4's 4oD online TV service allows you to watch most Channel 4 shows from the previous 30 days free of charge. There's also a range of older shows available from the Channel 4 archive, such as classic episodes of Brookside.
4oD is also available through some digital TV providers including BT Vision and Virgin Media.
As the shows are streamed directly to your PC as you watch, your broadband connection will have to be fast and reliable.
4oD is now available on YouTube, via their dedicated channel. The shows are sorted into their specific categories, such as comedy, drama and documentaries.
We've surveyed thousands of broadband customers about their service so to find the best package for you check out the Which? broadband review.
4oD on the PlayStation 3
In December 2010, 4oD was launched on the PlayStation 3. Owners can now watch content from the service free of charge on their console.
4oD can be accessed by signing into a Playstation Network Account, and selecting the TV icon on the Xcross Media Bar.
What you'll need to watch Channel 4oD online TV
To stream TV programmes to watch from a PC or laptop, you'll need a broadband internet connection and the following:
The latest version of Microsoft Windows or Mac OS X
A recent version of a recommended browser: 4oD recommends Internet Explorer 6.0 or higher, or the latest versions of Firefox or Safari
An up-to-date version of Flash to view the shows: Adobe Flash 9.0.124 or higher. Mac users will need Adobe Flash 10.
Most PC, Mac and Linux users can access streamed online programmes using 4oD Catch-Up.
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