Monday 2 May 2011

Electronic media and the information society- Exam practice

"The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality" (Marshall McLuhan). Do we watch the news for information of for entertainment?

Some audiences consume the news for information. They want to know what's going on in the world and whats happening in their area.

However some audiences watch the news for entertainment due to different factors. Some may watch it due to the cult of the celebrity; audience's fasination with celebrities and the media's representation of their lives as "news", has created this demand for entertaining news rather than factual news.

Another factor could be the desensitisation of the media. Audiences love dramatic and exciting things, wheather its violent video games or epic films. As factual and the fictional are slowly merging, audiences are expecting entertainment from the real world.

Do you recieve the reality for the information of the "reality" of the entertainment?

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