What concerns/considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media?
Losing TV audiences to Online TV- This could result in people not paying for TV licence. The BBC would lose out on funding!
TV broadcasters have to consider the needs of target audience, in order to appeal to them.
E.g. Audiences are expecting the things they consume to be more interactive
BBC's solution: Add a chat service to BBC iPlayer to make viewing programmes more of a social experience.
E.g. Audiences want to consume texts easily, whenever they choose
Institutions solutions: Their shows are available on the offical websites and other websites
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