Consider the theoretical perspectives in relation to the impact of new and digital media in TV broadcasting.
Marxism
This theory applies because the TV broadcast instituions are trying to obtain their power as media institutions by presenting broastcasted TV shows on E Media as well as Broadast.
Globalisation
Again, these institions are using new technologies to broadcast their shows to make consumption for audiences easier. This seems to be applicable to other countries around the world as other TV broadcast instituions are using the e media platform to broadcast their tv shows. For undeveloped countries, they are unable to use and share this use of technology to enhance audience consumption of TV broadcast.
Pluralism
This idea that institutions create fixed ideas for audiences isnt true and makes the new and digital changes in TV broadcast pluralistic for audiences. Audiences can consume what they want, when they want and take from it what they please: this shows how active audiences are.
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