6. Audience Response

How have the audience responded to changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?

All three insitutions provide more viewing choices for audiences. After the deregulation of TV, more channels have become more available and the BBC, ITV and C4 have taken advantage of the available channels. This provides more choice for audiences as they can view an excessive range of broadcasted shows when they choose to.

ITV

ITV1
ITV1 HD
ITV1 +1
ITV2
ITV2 +1
ITV3
ITV3 +1
ITV4
ITV4 +1

BBC

BBC One
BBC Two
BBC Three
BBC Four
BBC One HD
BBC HD

Channel 4

Channel 4
4 HD
Channel 4 +1
E4
E4 HD
E4 +1
More 4
4Music
Film 4
Film 4 HD
Film 4 +1

There is more of a pluralistic model because audiences consume media texts as they choose as audiences are becoming more active. They also choose what gratifications they take from the text too. As audiences are more demanding, in terms of what they consume, this oppotunity to consume what they want means there is a positive response to changes.