What impact has there been on the way in which the audience now consume TV broadcasted shows? How does it differ from the past?
Social: Societies needs to consume things when ever they please comes from the interative nature of the internet e.g. Web 2.0. Audiences are becoming more active in what they consume and now produce.
Historical: Audiences use to stick to the scheduling set by the institution, but now catch up services allow audiences to consume TV texts whenever they please- usually within 30 days of it broadcasting on TV.
There is even more flexibility with PRVs as audiences can now consume what they what, when they want and can access them for as long as they want e.g. recording a film on TV means audiences dont have to buy it but can view and record it onto a disc if they choose to.
Economical: The internet allows things to be accessed for free. Audiences are becoming use to it and expect things for free. This is having a negative impact on TV broadcasting and more and more people are relying on broadband to give them free content rather than digitial TV.
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