D&G Advert- Representation and Sexual Objectification of Men

The advert begins with 2 shots of the male before a shot of the female. This connotes the text is male gaze (Mulvey) but interestingly for male and female audiences. This sexually objectifies the male which is an alternative expectation, challenging the stereotype of males. Another example of this is a medium shot of the male character, fetishising his genital area. Though it is covered up, you can still inmterpret the ideologies of the text- male, not objectifcation .