This advert strongly reinforces a patriarchal society and the female expectations that go with it. The protgaonist is a housewife which is a female stereotype, signified through the setting of a kitchen and costume. Feminists would say the text is a negative or restricting representation of women as they are restricted to the kitchen and their stereotypes in society. Though she is "good looking", she represents the Angel of the Angel Whore character, so she is not sexually objectified. This could suggest the text is a positive representation of women, because she is not reduced to an object of male gaze (Mulvey).
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