I picked this Pepsi advert to reflect a negative representation of women, due to the way they are presented. Firstly, lots of close up shots of their faces are used, signifying their sexual objectification through vouyerism rather than self objectification, also representing women as a passive gender. Later in the text, it could be argued that the straws are phallic symbols, again suggesting women are sexual objects. There is a shot that zooms into the face of a woman drinking from the straw, highlighting a women's sexual objectification. Another close up shot of a woman drinking from a straw, shows her facial expressions to be happy, signifying women are easily pleased-by a cup of pepsi. This text therefore subordinates women as passive sexual objects.
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