Shampoo Advert 1950's- Historical Representation of Men

The first representation of men in this text is that they face problems, which would usually be solved by the housewife or a female, but this is challenged as the male voice over suggest a solution. This suggests that the text's ideologies reinforce a patriarchal society, and even subordinate women as it's ideologies suggest men don't even need women to solve problems anymore! The male character is also advertising a household product which also challenges gender roles in advertising. However, the male chararacter represents males as family men as the primary audience is males, but can also be targeted at "his wife and kids" and this is a dominant representation of men, as he is the provider.