Though this text fetishieses the female body, you don't get a sense of male gaze (mulvey), but rather a female audience, due to the female target audience the product being advertised. The women in the text are not subordinated but they have objectified themselves, which is a dominant representation, though they haven't done it in a sexualised way. I would therefore say this is a positive representation. However, some may argue this is misrepresentation of women, as we still like in a relevativly patriarchal society.
No comments:
Post a Comment